Learn to Attract, NOT Chase

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The Mindset Shift That Separates Struggling Recruiters from Top Performers

June 25, 20252 min read

The Mindset Shift That Separates Struggling Recruiters from Top Performers

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Stop Chasing Agents... Attract Them Instead!

The One Mindset Shift That Separates Recruiters Who Struggle from Those Who Thrive

If recruiting agents feels like a constant grind — chasing leads, explaining the opportunity, handling objections — you're not alone. It’s how most agents approach growth. But there’s a reason so many stay stuck, frustrated, and inconsistent:

They’re recruiting from the wrong mindset.


The Problem Isn’t Your Process — It’s How You’re Thinking

Too many agents approach recruiting like they’re trying to make a sale. Every conversation becomes a pitch. Every “no” feels like a rejection. Every “maybe” turns into a draining follow-up loop.

But real growth doesn’t come from persuasion. It comes from alignment.
And alignment starts with a shift in mindset.


From Chasing to Attracting

Instead of trying to get people to join you, ask: Are they the right fit for what I’m building?

This shift, from seeking approval to standing in purpose, changes everything.
You stop chasing. You start attracting.

You speak with more confidence. You handle “no’s” without attachment. You stop trying to convince, and start creating conversations that connect.

And that’s exactly what top recruiters do differently.

They’re not working harder, they’re thinking differently.


Commission Breath is Killing Your Influence

When your energy says “I need this person,” it’s felt. People pick up on it, even if you’re saying all the right things. That needy, off-putting energy that's often called commission breath just pushes the right people away.

On the other hand, when you come from a place of clarity, vision, and trust in your process, people lean in. They want to be part of something that doesn’t need them, but still invites them.


It’s Not About the Numbers. It’s About the Right People.

Imagine a deck of cards. You know there are four aces in there. You’re flipping through the deck, not to make every card an ace... but to find the ones that already are.

That’s the shift. You're not trying to win everyone over. You're focused on finding those already aligned with your mission.


Recruiting Gets Easier — When You Let It

When you make this mindset shift, everything changes:

  • Conversations feel more natural

  • Energy flows instead of being forced

  • You start to enjoy the process, not endure it

You stop selling. You start attracting. And that’s when real momentum begins.


🎥 Want to See How This Works in Practice?

In this episode of Agent Attraction Lab, Brandon Devere breaks down this exact mindset shift — and how it changes the game for recruiters at every level.

👉 [Watch the full video here]

If you're serious about growing a team that lasts, it starts here.

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Brandon DeVere

𝐁𝐫𝐚𝐧𝐝𝐨𝐧 𝐃𝐞𝐕𝐞𝐫𝐞 is a real estate recruiter, Agent, and the creator of 𝐀𝐠𝐞𝐧𝐭 𝐀𝐭𝐭𝐫𝐚𝐜𝐭𝐢𝐨𝐧 𝐋𝐚𝐛—a resource hub for agents who want to grow through collaboration, not cold calls. Currently with 𝐬𝐢𝐦𝐩𝐥𝐢𝐇𝐎̄𝐌, Brandon has personally recruited organizations of over 𝟕𝟎𝟎+ 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞 𝐀𝐠𝐞𝐧𝐭𝐬 across multiple brokerages. He’s passionate about helping smart agents scale their revenue share organizations without feeling salesy. 🟢 If you’re researching 𝐬𝐢𝐦𝐩𝐥𝐢𝐇𝐎̄𝐌, agent attraction, or real estate brokerage models—you’ve found the right guy. 👉 Follow Brandon on YouTube or join the free Agent Attraction Lab community to learn more.

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